Search engine optimization
(SEO) standards are constantly changing. Like social media, email marketing,
and even artificial intelligence, search engines are becoming smarter day by
day the manner in which they deliver results to users.
Now they are targeting
areas such as location, page authority, click-through rate (CTR), including
searches from voice assistants e.g. Amazon Alexa and Google Assistant.
With the already changing
digital scenario and introduction of artificial intelligence, the best SEO company in Delhi asks the big
question. Is SEO still relevant?
More than SEO, it is now
that the strategy is even more important. It can be the differentiating factor
between attracting huge traffic to the website and be get lost among millions
out there competing.
Why this question keeps
bouncing back and forth, is due to the very nature of algorithms. They
continuously change in order to reward high-quality content, all of a sudden
the shift has moved to relevant content and SEO not so much.
Agree to disagree, while
content is great for trust building and luring visitors to the site, the
primary aspect is to be found first. And, SEO is what helps do that and
honestly all efforts to build great content is waste if no one is able to view
it.
So, to answer the above
question, think of a scenario where it take hours and evens days to draft great
engaging content based on all customer data insights, as the best digital marketing agency in Delhi we
have gone through this phase. The next immediate questions we seeks answers for
are how many people viewed it? Who all read it? So on and so forth. Would
it not be a complete waste of time and effort both from a human standpoint and
commercially if it fails to show up in search engines.
Therefore, it only when things seems iffy is when, a strategically
drafted SEO mechanism, ensures content visibility and recognition by potential
consumers online.
