Is SEO still Relevant?

Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and even artificial intelligence, search engines are becoming smarter day by day the manner in which they deliver results to users.

Now they are targeting areas such as location, page authority, click-through rate (CTR), including searches from voice assistants e.g. Amazon Alexa and Google Assistant.

With the already changing digital scenario and introduction of artificial intelligence, the best SEO company in Delhi asks the big question. Is SEO still relevant?

More than SEO, it is now that the strategy is even more important. It can be the differentiating factor between attracting huge traffic to the website and be get lost among millions out there competing.

Why this question keeps bouncing back and forth, is due to the very nature of algorithms. They continuously change in order to reward high-quality content, all of a sudden the shift has moved to relevant content and SEO not so much.

Agree to disagree, while content is great for trust building and luring visitors to the site, the primary aspect is to be found first. And, SEO is what helps do that and honestly all efforts to build great content is waste if no one is able to view it.

So, to answer the above question, think of a scenario where it take hours and evens days to draft great engaging content based on all customer data insights, as the best digital marketing agency in Delhi we have gone through this phase. The next immediate questions we seeks answers for are  how many people viewed it? Who all read it? So on and so forth. Would it not be a complete waste of time and effort both from a human standpoint and commercially if it fails to show up in search engines.

Therefore, it only when things seems iffy is when, a strategically drafted SEO mechanism, ensures content visibility and recognition by potential consumers online.